Author: Justin Mckibben
Every year as Super Bowl Sunday strikes the public is privy to a brand new batch of clever and powerful commercials. Some of us don’t even bother to watch the game, but we make sure to check in for those ads that are often unique and creative ways to grab their audience. This year the 2017 Super Bowl LI commercials ranged from political and controversial, to hysterical or inspirational. The depictions accompanying the game seem to have made varied impressions, but one topic stood out in a different way than others of its kind.
The Super Bowl LI commercials included PSAs that set out to target and tackle the details of drug overdose with teens. Two heart-breaking ads were presented by the National Council on Alcoholism and Drug Abuse (NCADA) in which the narrative concentrated on the likelihood of overdoses with teenagers; specifically prescription drugs.
NCADA is a St. Louis-based charity which aims to prevent substance abuse and overdose. They do so by offering drug education programs in schools and working to increase awareness of addiction.
Super Bowl LI Commercials: “Safe”
The first PSA was entitled “Safe.” It begins with a father talking about his belief in the second amendment right to bear arms. He tells us about his family’s history with guns and respect for gun safety. They show images of a family hunting together, and a happy daughter with a rifle her father bought her. He emphasizes the fact the family always locks their guns in the safe.
Then, in a tragic turn, he tells the viewer about the overdose death of his 17 year old daughter. He shows the empty pill bottle and says the fire department found it in his daughters hand, followed in an incredibly heart-wrenching way saying-
“I didn’t lock it up.”
The closing credits to the ad include the hard statistic:
Teenagers are more likely to die from overdose than gun fire.
Lock up your prescription medication. Dispose of unused medication properly.
This gripping story only took one minute of halftime Super Bowl LI commercials, but it was a meaningful minute.
Super Bowl LI Commercials: “Smart Phone”
The second PSA of the Super Bowl LI commercials was titled “Smart Phone” and depicted a mother who describes her strict demands for her daughter not to text or use her smart phone and drive. The mother begins with telling about how her daughter was so excited for the phone, and how excited the young woman was to get a license.
The mother insists she was clear about the phone being locked in the glove box while driving, but she trails of into a tear-jerking moment where she asks,
“How could I be so stupid? I put the one thing in her hand that she couldn’t control- painkillers.”
The distraught mother holds up the empty pill bottle to the camera. Throughout the narrative, we are given glimpses of a young girl with her friends. Then the woman portraying the mother delivers a line that makes this message devastating.
“There is nothing in the world that will take this pain away. Ever.”
The commercial closes with the statistic stating:
Teenagers are more likely to die from overdose than texting and driving.
Lock up your prescription medication. Dispose of unused medication properly.
Both of these quick stories are so painfully portrayed by the actors that you can’t help but feel a strong emotional response to the faces and voices in the videos. The fact these ads made their message unexpected at first only adds to the impact.
Getting the Message Across
With these Super Bowl LI commercials the tactic of the twist ending is powerful. Schupp Consulting directed the PSAs and Mark Schupp shared this idea saying,
“There’s a spin to these that I think is very effective,”…”And when we showed them to a (preview) group, they were stunned.”
You may remember that last year NCADA aired another dramatic and compelling Super Bowl commercial called “All America Girl” that told of a young cheerleader turned heroin addict.
The year prior the 2015 PSA featured a mother finding her son overdosed on heroin. Consistently the organization has worked to get a very real, very personal message across.
Yet, some reports show that Schupp thinks this year’s Super Bowl LI commercials are the most powerful. Some might say “powerful” is an understatement. These ads have so much feeling it is hard for many to imagine the reality of them; that these stories come true all over the nation.
The Super Bowl LI commercials reminded us of a lot of things this year. They spoke to us about more than products; they spoke to us about who we are as a nation and where we are in terms of dealing with the adversities we face. Prescription drug abuse and the stigma surrounding addiction is one of the hurdles we know we face, and one that we need to work together to overcome. Recovery is full of champions. If you or someone you love is struggling, please call toll-free now.
CALL NOW 1-800-951-6135
Author: Justin Mckibben
With drug abuse being a major issue facing the nation, education is extremely important. Any hope of winning the fight against rising overdose rates and the spread of drug-related illness and death starts with making sure we have as much information as possible to make a difference. On that note, explaining prescription drug abuse is critical because prescription drug abuse is a key contributor to the state of the country today.
If we want to help people avoid prescription drug abuse, or recognize the signs and know there is help, it is important to explain the reality and the risks.
What is prescription drug abuse?
Simply put- prescription drug abuse is one of two things.
- When someone takes a medication that is not their prescription
- If someone takes their own prescription in a way not intended by a doctor or for a different reason
When you take prescription drugs properly they are usually safe. It requires a trained health care clinician, such as a doctor or nurse, to determine if the benefits of taking the medication outweigh any risks for side effects. But when abused and taken in different amounts or for different purposes than as prescribed, they affect the brain and body in ways very similar to illicit drugs.
These drugs have a close relation to morphine, or the street drug heroin. Opioids are typically for pain management. Opioid addiction has become one of the biggest problems facing the country today. Drugs such as:
These drugs are also known as “downers”. You can divide the category can be up into:
Drugs such as Zyprexa, Seroquel and Haldol are meant to reduce symptoms of mental illness.
- Benzodiazepines (Benzos)
Prescription drugs like Xanax, Klonopin, Valium and Librium.
Amytal, Numbutal and Seconal are included in a class of depressants intended as sedatives or sleeping pills.
These kinds of prescription drugs are also called “uppers” or “smart drugs” because of the increase alertness, attention and energy. They also increase heart rate and respiration. Many of these medications are used to combat conditions such as ADHD, including:
Prescription drug abuse has become a big health issue because of the various health hazards. This risk is particularly true of abusing prescription pain medications.
Who abuses prescription drugs?
When asking who are most likely to abuse prescription drugs, the answer may vary depending on the substance. Some people end up participating in prescription drug abuse due to an injury or legitimate health reason, but the “high” they can experience may lead to more frequent use and ultimately a physical dependence.
Recent studies have indicated that prescription drug abuse impacts young adults most; specifically age 18 to 25. In regards to teens, after marijuana and alcohol, prescription drugs are the most common substances of abuse by Americans age 14 and older.
Prescription drug abuse is present across all demographics, relevant to every social and economic class. Many believe this rise has largely contributed to the heroin addiction epidemic and the overdose outbreak in the past few years.
Prescription Drug Addiction Treatment
The Palm Partners Treatment Program has a design for prescription drug abuse intended to address people of all walks of life who are suffering. Personalized recovery programs are meant to work with each individual’s circumstances and symptoms to create a blueprint for the future.
Some of the signs of addiction range in severity and can affect each people differently, especially depending on the specific prescription drug. Increased tolerance is a clear cut sign of progressive physical dependence. Some indicators of prescription drug addiction may be:
- Excessive sweating
- Swelling in the arms and legs
- Chronic constipation
- Respiratory distress
- Slurred speech
- Poor concentration
- High body temperature
- High blood pressure
Treatment for prescription drug addiction includes a detox period to help combat the uncomfortable symptoms of prescription drug addiction, as well as withdrawal.
For all those who are struggling with prescription drug abuse, or even abusing other drugs or medications, there is a massive community of recovery all over the country to help you get the care you need. Treatment for prescription drug abuse can be the first and most important step, so be sure to step up.
CALL NOW 1-800-951-6135
Author: Justin Mckibben
Wednesday evening, 9 Frederick County residents in Area 31 in downtown Frederick went in front of a camera. But this wasn’t any ordinary photo shoot. Not some promotion for a new shoe or the next big diet plan. These 9 brave individuals went under the spotlight to divulge some of their darkest memories of addiction, to spread home for recovery.
The filming is for a new video on recovery awareness. Stories like these of struggles and survival are incredibly powerful.
The Face of Addiction
The project has the title “I Am the Face of Addiction.” This in-depth film is intended to showcase progressive and empowering narratives from individuals in recovery. Ultimately, the hope is to inspire other residents of the area struggling with substance abuse.
The dream behind the film and a lot of the work put into it comes from Pam Knight, a Libertytown resident. When talking about how the project came to be, Knight stated:
“We just want to break the stigma of the term ‘drug addict,’…This is a major epidemic, but there are still so many people who are too ashamed or too embarrassed to admit ‘my life is out of control.’”
Knight, a former special education teaching assistant at Linganore High School, has her own history with addiction. That history puts her in a unique position to know the power of perspective.
In active addiction, at face-value Knight’s life seemed flawless. Her husband, Daniel, owns a successful hair salon in Frederick. The couple has three adult children and three grandchildren. To some this sounds like the American dream, but many wouldn’t know there could be nightmares behind the scenes.
Under it all, Knight was hid a pill addiction for years. She says it began in 2011 after falling off the bleachers at her son’s high school football game. After she was prescribed Vicodin for pain, she began taking more and more. While in the beginning she said the pills made her feel “like Superwoman,” she later describes the experience of addiction as “purgatory.” Knight stated,
“Towards the end, there was no high anymore. You have to have it to make your brain feel normal. The first thing I would do in the morning is pop my pills.”
It didn’t take long before Knight graduated from Vicodin to Percocet. After experimenting with opiates she began doctor-shopping to obtain prescriptions. She admits that her final years of addiction she found herself buying pills off the street.
Her drug of choice was Roxicodone — known as “Roxys” on the street — an opioid-based painkiller. She would purchase quantities of 30 milligram tablets and take multiple doses at a time. Knight said,
“If I didn’t have them, I would get horrible shakes.”
Seeing the Signs
Knight’s husband and her oldest daughter, Loren Maxwell, admit that Knight’s gradual descent into addiction was easy to brush off in the beginning. The signs were somewhat there, but not easy for her family to see for what they were.
Her husband Daniel said he would notice days when she seemed especially manic or sweaty, but Knight always had an explanation.
Maxwell said her mother’s ability to function made her addiction harder to spot. Many people don’t acknowledge the dangers of ‘functioning addiction’ because they don’t understand it.
During this time the family said the signs were simple to dismiss unknowingly or miss altogether. Now that Pam Knight has gone through recovery, Daniel Knight said,
“I see them everywhere.”
Family Fight Knight
Like many people have experienced, the fight with addiction can often be a family affair.
Knight’s youngest son, Connor, was also struggling with addiction at the same time as his mother. Like Pam Knight, Connor said his problems started with the opioid painkillers prescribed for his football injuries. His struggles with opiates graduated much quicker. At 17 years old, Connor first snorted heroin with a bandmate, and his progressive addiction took off.
After years, both Pam and Connor finally found a new chance through rehabilitation at treatment centers in Florida.
Pam has been sober for three years; Connor for 11 months.
Pam Knight’s motivation for sharing the gritty details of her experience for this film is to show that recovery is possible. Knight currently speaks in Frederick County Public Schools as an advocate for addiction recovery. She says she hopes to screen the finished video for these audiences to spread more of this story.
Other participants in the film also hope their contribution will inspire recovering addicts. A huge part of inspiring others is to help overcome addiction stigma. Statistically we know that far too many addicts prolong their suffering and lose their lives because they don’t know of a better option, or because they are afraid of the assumptions and stereotypes attached to addiction. Breaking those stereotypes is exactly why we need such powerful stories, such as Pam Knights. A mother, a wife and a miracle who has persevered through a great deal of difficulty. We celebrate her and the others involved in this project helping to reach out and change lives by showing people the true face of addiction is not always what you would expect.
Sharing your story isn’t always easy, but once you have a chance to rewrite your story it can be more powerful than you can imagine. It isn’t always easy to change that story, but it is always possible. If you or someone you love is struggling with substance abuse or addiction, please call now.
CALL NOW 1-800-951-6135
Author: Justin Mckibben
Naloxone expansion is something we consistently see as a topic of discussion. Naloxone, or the name-brand Narcan, is an opioid overdose antidote that is in high demand as one of the primary tools in the fight against the ongoing overdose outbreak. Law makers and law enforcement agencies have joined with community organizations and pharmacy companies in trying to provide this medication to more and more people.
New legislation across the U.S. has made access to Naloxone more common than ever. Now, the drive for Naloxone expansion is leading us to another avenue. This is beyond supplying the families of addicts, the addicts themselves and first responders.
Some may remember, back in September, the Food and Drug Administration launched a competition to app developers in the name of improving resources for naloxone expansion. The contest was seeking a mobile app for connecting people experiencing a drug overdose with someone nearby who can administer naloxone. With technology being used to expedite just about everything in our world, it only made sense to use it to help save lives if possible.
The winner of the Naloxone App Competition has been announced this month, and the $40,000 cash prize has been claimed. Their mission: to make it possible for more people to be first responders for opiate overdoses.
The OD Help App
The winning app is the OD Help App, creared by Team PwrdBy, a small start-up in Venice, California. The start-up’s CEO Jared Sheehan says this innovation stems from the idea of making naloxone assistance as available as ride-sharing services like Uber and Lyft. With Uber and Lyft drivers being so spread out, the idea is the app could cover a lot more ground and reach more people in the event of opioid overdose.
Sheehan says there’s still a lot of work to be done before the app is made available to the public. To implement this kind of program with Uber or Lyft, it would require reaching out and coordinating with ride-sharing companies. Sheehan stated:
“Is there a way if every Uber driver had a naloxone kit in the back of their car, that you could call someone and they’d be able to come over and administer naloxone?”
So in essence, the idea of the OD Help app would be to be able to alert naloxone carriers of an overdose (OD) and give them the option of being dispatched to help revive someone experiencing the overdose.
Expanding Team PwrdBy Naloxone Plan
According to Sheehan, ride-sharing apps are just one avenue that Team PwrdBy is setting its sights on. The company is also exploring more traditional distribution systems.
One such method Team PwrdBy wants to look to for inspiration for the OD Help app is the AED network, the automated external defibrillators network across schools. The goal is to better comprehend how these programs are funded and distributed. Modeling after an already successful style of expanded access for other emergency medical supplies may be vital to changing the way we expand naloxone access.
All of this is to save as many lives as possible.
How OD Help Works
The OD Help app connects opioid users with a crowd-sourced network of naloxone carriers. Using GPS, it specifically connects someone who may experience an overdose with someone nearby who has access to naloxone. The app is also able to be personalize to the user’s specifications. One feature lets you set it up so in the event of an overdose the app would only alert people in your selected support network. And naloxone carriers can disable alerts if they are not able to respond.
Another feature available with the OD Help app is a breathing monitor. This can be helpful for people who use opioids alone. It gives the app a way to communicate with others when the user can’t. The wearable monitor is able to detect if the individual’s breathing rate is dangerously low, a sign of overdose. In this case the OD Help app automatically alerts a naloxone carrier nearby.
The app also features information on:
- How to correctly identify an overdose
- How to administer naloxone
Another hope is that the app will also inform younger generations about the dangers of opioid abuse, and about overdose prevention. The hope is the app could reach a younger population and make them aware of how to get access to naloxone and how to administer it. Many young people don’t think of pharmacies as a place to get the drug that could save their lives.
Put to Good Use
The truth is, not all people will be able to have access to a consistent supply of naloxone. The drug also doesn’t last forever. For those who would need to have an overdose antidote resource, the OD Help app could be a safe-guard against being completely unprepared for an overdose.
Some people may be embarrassed or have some reservations about personally obtaining naloxone. With the OD Help app they could reach out to someone if they truly needed the help.
If you or someone you loved were overdosing, would it be useful to be able to look on an app and find someone close by with the tools to help? Some people would say you should just call an ambulance, but what if it could get there sooner? Or what if someone is afraid of reporting it? Too many people die for these very reasons, but they shouldn’t have to. Sure, some people may ask if they would let a random citizen administering the antidote. However, some might say any help is worth having.
Then on the other side, would people be willing to come to the rescue if they had the resources? If your phone rang and the OD Help app said someone needed help around the corner, would you? Would you be happy you could?
Something tells me plenty of people would be willing to put this tool to good use.
This writer has said this before; the preservation of all lives should be a responsibility of all who have the ability to help; not just for public health officials, but everyone. As part of that, Palm Partners is dedicated to contributing to the rehabilitation and revolutionary growth possible with holistic treatment for drug and alcohol abuse. If you or anyone you know is struggling with substance abuse or addiction, please call now.
CALL NOW 1-800-951-6135
Author: Justin Mckibben
Sometimes new policy can be good. Sometimes, not so much.
The opiate epidemic in America has hit some states with staggering rates of overdose and death. The paralyzing truth gripping the nation today is that more people are dying from drug overdose than homicides and car crashes. Heroin, fentanyl and prescription painkillers collectively decimate entire communities. People from all over are starting to push officials and lawmakers for more progressive and effective solutions.
Addiction has led to an overdose outbreak that shakes the country to the core, everywhere. Now, Florida lawmakers are pushing for new legislation to try and protect and serve those who suffer from an overdose. One of the first bills on the 2017 agenda is one that hopes to change how law enforcement treats overdose victims.
Although, another bill is trying to turn things in a very different direction.
Florida HB 61 Bill
Florida Representative Larry Lee, a Democrat from Port St. Lucie, has filed a proposal titled HB 61. If approved, this piece of reform would require several new policies for healthcare providers, starting with hospitals.
- It would require hospitals to screen overdose victims to determine the need for additional health care services
- Prohibits hospitals from discharging overdose patients to a detox or treatment facility until stabilized
- Requires attending physician to attempt contact with patients primary care physician, or other treatment providers, who prescribe controlled substances to notify them of overdose
- Requires hospital to inform medical director of treatment center (if patient is currently in treatment) of the overdose
- Hospital must inform overdose victim’s family or emergency contact of overdose
- Must inform contacts what drugs they suspect to have caused overdose
- Attending physician must provide list of drug treatment providers and information about Florida’s Marchman act and Backer act in case the family or contact wishes to seek legal action to protect the addict
The Big Change in HB 61
Lastly, what is probably the most progressive part of this legislation, is the HB 61 bill would prohibit criminal charges from police officers and prosecutors against the overdose victim for possession of any drugs found on them during the incident.
This final aspect of HB 61 this writer thinks is a big deal, because from personal experience I have seen and heard many stories of individuals not calling for help in the event of an overdose out of fear of prosecution. In some cases people actually die because of the fear of criminal punishment. Adding this kind of measure to the bill is an attempt at eliminating the loss of life due to fear of discrimination. Even if it is not a perfect system, this kind of reform takes first responders and law enforcement a step closer to dealing with addicts who are fighting a fatal illness like sick people instead of criminals.
Florida SB 150 Bill Attacks Fentanyl
From across the aisle we see another push from Republican Senator Greg Steube from Sarasota. The question is, will this push go in the right direction? On December 12, he introduced bill SB 150. This is set to be a direct attack on fentanyl.
For those who are not yet familiar, fentanyl is an incredibly powerful, and lethal, opioid painkiller. It’s medical use is to sedate surgical patients and relieve chronic pain. However, being several times more powerful than heroin, it has crept into the illicit drug trade in various parts of the country. And with its arrival also came a horrifying increase in overdose and death.
This proposal means to make 4 grams or more of fentanyl a first-degree felony through:
November 20, the Palm Beach Post released an analysis of people who died in 2015 from heroin-related overdoses. Out of the 216 individuals profiled in this report, 42% of the cases were found to involve fentanyl. So of course, with Steube coming from a district hit particularly hard by the opiate epidemic, it is logical to want to do everything you can to cut the flow of fentanyl off.
Yet, some say that this kind of strategy is too close to the concept of mandatory minimums.
Is SB 150 Too Close to Mandatory Minimums?
For those who need more clarification, mandatory minimum sentencing laws were a “one-size-fits-all” strategy implemented originally back in 1951 against marijuana, then repealed in the 1970s, and refined in 1986. In 1973, New York State enacted mandatory minimums of 15 years to life for possession of more than 4 ounces of any hard drug.
The idea is that regardless of the individual or the circumstances that a certain crime will have an inflexible punishment across the board. Ever since their introduction, criminal justice advocates have fought these laws, and they have always been surrounded by debate and controversy.
Essentially, some are already saying that SB 150 will ruthlessly make addicts into victims of the already overpopulated prison system. To be clear and fair- the bill does not seem to directly require a specific prison sentence like mandatory minimums, but it’s similar in that it treats every issue related to fentanyl the same.
The issue has already been argued time and time again that non-violent low-level drug offenders have spent excessive amounts of time in prison for possession of a substance. In some cases, an individual will do more time behind bars for possessing a large quantity of drugs than someone who has actually killed someone. Some have come to the conclusion that this tactic just doesn’t work.
The fear with SB 150 is not about the manufacturers or the dealers as much as it is for the consumers. Sometimes individuals purchase drugs on the street believing it to be heroin or another substance without even knowing there is fentanyl in it. So this bill would make first-degree felons out of desperate addicts?
What is Right?
The big question we all face at the end of the day is- what is the right thing to do? How is the best way to handle something that feels so utterly out of hand?
Well, it would seem like its time to finally let go of the archaic stigma. More states and law enforcement officials are turning to compassionate and supportive progress. Many places in America are starting to do everything they can to help people struggling with addiction to find help before it is too late. So why move backwards?
In my opinion, strictly based on what has been presented so far, SB 150 seems dangerous. There are countless advocates out there who say that intensifying the punishment is not how you deter the crime. Especially when it comes to addiction, because this kind of method still suggests it is a moral failing and not a psychological and physical illness.
HB 61 seems to be trying to call health care providers to action and add more accountability on the front lines in the fight against the overdose outbreak. At the same time it seems to move in the opposite direction of SB 150 by trying to limit the persecution of addicts. HB 61 makes more room to help preserve life and offer treatment and solutions. By now we should already know, the solution isn’t a War on Drugs, it is community and compassion.
These are some of the initial responses to recommendations recently made by the grand jury. Every day there are countless people suffering. And every day there are countless more recovering and fighting to help others recover. If you or someone you love is struggling, please call toll-free now. We want to help. You are not alone.
CALL NOW 1-800-951-6135